More than 85 million folks are using the MyFitnessPal app to track their diet plan as well as exercise. Now the company behind it is really hoping some of them will spend for it.
The firm, which was gotten by United States sports wear brand name Under Armour for $475m (£314m) in February, has introduced a premium membership for its app, billing $9.99 a month or $49.99 a year for extra features.
Those consist of recipes, dish plans as well as nutritional ideas, the ability to set as well as track “macronutrient” goals, and also the alternative to “hop to the front of the line” when requiring client assistance. MyFitnessPal is also removing its banner as well as news-feed advertising and marketing for subscribers.
Like other apps in the wellness and diet-tracking market, MyFitnessPal constructed its audience with a totally complimentary app, but now needs to figure out ways to earn money from it– even if being owned by a much bigger firm takes some of the short-term stress off.
Most folks that start tracking their actions, calories or exercises in a health application do not quit to consider whether the firm supplying it has a lasting business version, but it’s an essential inquiry on personal privacy premises alone.
If people typically aren’t paying for their fitness app, opportunities are someone is paying for the data they’re embeding it: a research performed by Evidon for the Financial Times in 2013 located that 20 of one of the most preferred apps were sharing their customers’ information with nearly 70 marketing as well as analytics companies.
To some extent, this is required as well as does not include handing over the actual health data– for example making use of market information to target advertising and marketing far better, or utilizing an outside analytics firm to understand just how individuals are using an application and therefore just how it can be improved.
Even so, big insurance policy firms are watching the fitness apps market with eager passion, which consequently ought to be stimulating even more conversation concerning just how these apps generate income, as well as how this sits together with the personal privacy of their users
With that in mind, the emergence of registrations for these apps ought to be a positive fad. If MyFitnessPal could encourage merely 2 % of its users to update, that would certainly be 1.7 million individuals paying $9.99 a month– a $200m yearly business.
This is little beans by the specifications of the fitness and sports wear sectors, yet there might be prospective for more partnerships with firms in both those locations: for instance, gyms packing a MyFitnessPal premium subscription in with their memberships.